The R.A.I.D. Philosophy of Good Designus´a·bil´i·ty (noun)
The effectiveness, efficiency, and satisfaction with which users can achieve tasks in a particular environment or design of a product.
de·sign´ (noun)
The purposeful or inventive arrangement of parts or details.
The R.A.I.D. Logo
This logo symbolizes my R.A.I.D. Philosophy of Good Design. All good design must beIf all four cornerstones are met, the user hits his mark every time.
- Relevant
- Attractive
- Intuitive
- Directed
by Ed Caggiani
- RELEVANT - Every piece of design collateral needs to have a reason for being included. The reason could be as simple as aesthetic enhancement, to the visual separation of concepts or ideas. Stay away from design elements that distract, add no useful purpose, or otherwise detract from the user experience.
- ATTRACTIVE - This is typically the hardest part to nail down. A good rule of thumb is to think about the target audience viewing the design. What may look good for, say, techie consumers, may be completely off base for corporate clients. Do some research.
- INTUITIVE - A good design typically goes unnoticed because the end user feels so comfortable in the environment that he is lead right to where he wants to be. Don't use convoluted controls or non-standard methods to do something that is already done by everyone a certain way. No need to reinvent the wheel.
- DIRECTED - Every design has a goal. Lead the end user to that goal. Don't offer too many options that confuse the direction of the design.
My mantra is that good design combines ease of use with a pleasing aesthetic appropriate to the target audience the product is intended for.